SEO - Expensive / Premium Tools
Business optimizations for the Web 2.0 world that combine best practices and top-notch technology to optimize Web site components like blogs, rich media, social networking and other emerging technologies including iPhones and Blackberries.
Omniture Web 2.0 Optimizations provide five business optimizations that will help you better understand your customers and increase the relevancy and effectiveness of your Web 2.0 marketing campaigns. They include:
Social Networking—allows you to correlate advertising, subscriptions, memberships and revenue with user-generated content—such as videos, reviews, rating and forums.
Download Social Networking Feature Spotlight
Blog Value—you will understand the value of blog contribution to business goals including revenue, orders and repeat frequency.
Download Blogs Feature Spotlight
Rich Internet Application (RIA)—helps you take the guesswork out of RIA management and provide a more accurate accounting of your ROI.
Download RIA Feature Spotlight
Dynamic Site Search—prioritizes your site search results based on business goals—popularity, conversion, profit, etc.
Download Dynamic Site Search Feature Spotlight
Visitor Interaction Profiling™—will help you enrich customer profiles to identify and analyze important customer segments—delivering more targeted messages, products and services.
Download VIP Feature Spotlight
Identify, Target and Engage the People Behind your Web Site Visits
WebTrends Visitor Intelligence allows you to act on deep insight into the person behind the visitor to drive micro-targeted marketing and online experiences that increase engagement and build loyalty. At the heart of this marketing analytics solution is a comprehensive Interest Profile that combines a person’s online behavior with offline customer data, such as CRM or demographics to build insight into a person over time.
This insight, combined with powerful analysis and multi-dimensional reporting, gives enterprise organizations the ability to answer questions that are critical to improving marketing ROI and driving higher returns from their online channel.